comprehensive branding and marketing

shiftPixy

ShiftPixy is revolutionizing today’s shift workforce. Our innovative approach to human capital and our technology deployment balances the needs for business operators who rely on shift workers and workers who make up the contingent workforce. ShiftPixy is a powerful platform for leveraging the gig economy forces for both business operators and workers.

Shift workers, rejoice! Now there’s an app that connects you to available shift work in the restaurant, hospitality, and retail industries and gets you hired and paid fast. Employers enjoy the benefits of having a steady workforce and streamlined HR functionalities, making payments and workers comp a cinch. Dawn developed ShiftPixy’s website in 2016 and maintained it throug 2024 to re-enforce its brand’s rapid growth

Corporate Branding & Collateral

DAWN worked with ShiftPixy to refine its branding as it quickly grew and needed to perfect its look for the IPO. DAWN focused on ensuring a standardized and professional look across all channels and teams and helped the start-up develop a new branding and style guide, image gallery, showcase videos, and presentation materials.

Social Media Growth

DAWN partnered with ShiftPixy to elevate their social media growth strategy, focusing on authentic engagement with the “shifters” and nurturing a vibrant, active user base. By leveraging strategic content marketing and tailored branding approaches, DAWN helped ShiftPixy create meaningful connections that resonated with their target audience. Through compelling storytelling, consistent engagement, and innovative campaigns, DAWN ensured that ShiftPixy not only expanded its reach but also fostered a healthy, loyal user community poised for long-term growth.